Created column to feature fun content and to provide a place to promote licensed products, movies, etc. Extremely popular. High engagement.

As the Head of Editorial at Loot Crate, I was responsible for capturing, expanding and protecting the company's voice and tone.

My promotional idea was a working board game that explained the minigames and concepts of Mario Party 3. I art directed, wrote copy and took screengrabs.

I made up that name.

An example of marketing/promo copy written for a second-screen application for two of G4's shows.