Jenni Villarreal

Reviving authentic storytelling

Email Copy Examples

Brand emails are so specific. Each company has its own needs and wants. Most have established voice and style you need to stick to.

Short Social Posts and Info Text

Examples of short form blurbs with many, many alts for short ads, Twitch, Twitter, Facebook, Pinterest, Instagram, chats, etc. Some are general, some specific. Some were extremely limited in terms of character count.

New Launch Ideation Document

Adding "DX" to Loot Crate to indicate its premium status was my idea, one of dozens of names and brand positioning statements I developed as we worked on launching this crate.

Website Copy and Alts

We regularly updated the website and did tons of A/B testing on the UI/UX, messaging, images, etc. This is a document with some copy to test in each section.

Postcards

At Outlook Amusements, I wrote direct to consumer items like postcards and emails, as well as radio ads, articles and other promo copy. I managed freelancers and a budget.

Nintendo Player's Guides and Other Publications

An abridged listing of my published works.

13th April 2016

Tone and Voice Documentation

As the Head of Editorial at Loot Crate, I was responsible for capturing, expanding and protecting the company's voice and tone.

Nintendo Power Magazine • 25th November 2014

Mario Party 3 pull-out board game

My promotional idea was a working board game that explained the minigames and concepts of Mario Party 3. I art directed, wrote copy and took screengrabs.

Nintendo Power Magazine • 25th November 2014

Power On Column

Created column to feature fun content and to provide a place to promote licensed products, movies, etc. Extremely popular. High engagement.

30th April 2017

The Poltergust 3000

I made up that name.

g4tv.com • 25th November 2004

G4 Hyperactive Marketing Copy

An example of marketing/promo copy written for a second-screen application for two of G4's shows.