Emails are mostly text, so ... yeah. Here are some examples.

Subject:

Thank You For Being A Loyal Looter

Headline:

A Gift For You

Body:

Dear , ←- I hope we can do a name, it feels more personal!

We are launching a new crate, and we wanted you to be among the first to experience it!

Loot Crate DXL is a premium crate featuring collectibles, apparel, home goods and more—high-quality geek and gamer gear from the finest franchises. If that sounds like we took Loot Crate and cranked it up a few notches, well, you’re right! That’s exactly what it is.

We’re sending you April’s Quest-themed launch crate as a thank you for being with us from the beginning! We appreciate your incredible love of loot, and hope you enjoy the very first Loot Crate DXL.

You’re Great + We Love You!

Team Loot Crate

Hello. Thanks your interest in Loot Crate!

As an email subscriber, you’ll be getting messages from us about our awesome crates and other exciting stuff.

Speaking of awesome and exciting, have you heard of Level Up? It features awesome accessories, exciting apparel and super socks. Check it out, it could totally be your style!

You can also check us out on social media, where we post about what’s going on in the geek and gamer universe. Just click the icons below!

We’re so glad you’re here!

Team Loot Crate

Headline: FINALLY, A LOOT CRATE FOR YOUR PET!

Hey Looters,

Have you ever wished there was something like Loot Crate, but for your pet? Good news! Loot Pets is coming soon! It’s got geek, gamer and pop culture gear for your pet -- like apparel, accessories and toys, including exclusive and hard-to-find items -- all delivered to your door, just like the humans’ Loot Crate.

Share the looting experience with your furry friends! Enter your email address at lootcrate.com/pets to get the latest updates*, and we’ll let you know when Loot Pets is cleared for takeoff!

Team Loot Pets

*Submitting your email address is not a pre-order and you can unsubscribe from email updates at any time.

Lastly, an example with alts:

Pure tease:

Loot Crate has searched the GALAXY to find the greatest space-themed Loot! We’ve chosen items to evoke all the best space shootouts, alien menaces, and space-y humor in the universe! So grab your space helmet, hop in your spaceship, and join us in the far reaches of space. It’s gonna be out of this world!

Current:

This month, Loot Crate is gathering the best gear from across the GALAXY! What we’ve found is a little bit of science and a lot of fiction, with a few space battles here and there to keep things interesting. With EXCLUSIVE items from Star Wars Episode VII: The Force Awakens and Halo 5: Guardians, this is the loot you’re looking for, chief!

Straightforward:

December’s theme is GALAXY!

Including Loot from:

• Star Wars Episode VII: The Force Awakens
• Halo 5: Guardians
• Galaxy Quest

And five exclusive items, including:

• T-shirt
• Funko POP!

Bulleted teasy:

This month’s theme is GALAXY, and we’re simply star-struck by the sweet space gear we’ve collected for you, including an apparel item and a collectible!

Items based on:

• A movie with universal appeal
• A space-tacular game
• A cosmic comedy

...and space in general! Every item is exclusive!